Our Story

Over 37 years ago, the diPRIMA line of wholesale hair accessories, professional round brushes, and combs was established by the company founders, Jack and Lila Cohen. It was the Cohen’s core belief that importing high quality European crafted merchandise, and charging very fair and reasonable prices would always be a key factor in the service they provided to their customers. As a family owned and operated business, these core beliefs have always been present in the day-to-day operations of the company. Although Jack and Lila are no longer with us today, their memory and love for the business has been carried on by their son Howard and his wife Helene. diPRIMA remains committed to provide our customers with lines of QUALITY MERCHANDISE, at fair and reasonable prices.